Secret Sauce: Seizing Opportunities and Using Momentum

One of Avea’s strengths has been its ability to adapt quickly. An unexpected opportunity arose when German television host Nina Ruge, a longevity advocate, invited Avea to participate in a home-shopping feature tied to her book release. “We had just ten days to prepare, which was intense for the team,” Pascal recalls. Yet, the agility and enthusiasm of a start-up allowed them to deliver, turning a challenging situation into a success story.

Also, timing has been crucial to Avea’s rapid growth. As awareness of health and longevity grows, Avea’s decision to embrace the term "longevity" has proven strategic. They would want to use it even in language regions and population classes where the term is less familiar. Why? “The media has started using this terminology more frequently, which works in our favour,” Pascal explains. Although the company’s customer base averages 45 years and older, this terminology is not considered a hurdle. Health consciousness is increasing across all age groups and - with the help of media - longevity will become widely known.

Leading a Fundamental Change in Aging

In the upcoming months, the company focuses on strengthening its market position and implementing an omnichannel strategy to expand beyond e-commerce into retail. Also: “Supplements as a field is very easy to copy, so we’re building defensibility into our brand,” Pascal adds. By 2025, Avea aims to secure Series A funding to accelerate its growth further.

For Pascal and his team, Avea is more than just a business – it’s a mission to make longevity accessible to all. Through innovation, adaptability, and a clear focus on customer needs, Avea has become a testament to the growing importance of living longer, healthier lives. As Pascal puts it, “Longevity isn’t just a trend; it’s a fundamental shift in how we approach aging. At Avea, we’re proud to be at the forefront of that change.”

Avea

Pioneering Longevity for a Healthier Future