Events

"Value creation through patent protection"

US companies are lining up for Brian Rüeger and his two start-up colleagues. In 2000, the Zurich trio created a technology that revolutionised text messaging. The messenger was then mobilised worldwide by AOL and Microsoft. The registered patent became so valuable that the start-up's office was even broken into.

Rüeger, now Rector of the HWZ Zurich School of Business, takes us on a journey through this fascinating business story. It is as relevant today as ever and shows the key role played by the protection of intellectual property.

"FIREFIGHTING TO FORESIGHT: SPOTTING HIDDEN PITFALLS BEFORE THEY STALL YOUR GROWTH"

Founders often turn to sales coaches when sales stall—but who ensures the company never stalls in the first place? This panel explores the differences between reactive sales fixes and the benefits of proactive, strategic leadership.

Join Switzerland's most exclusive founder event! Taking place on the afternoon of the Swiss Economic Forum’s opening day, this year’s SEF.Founder Conference revolves around the powerful motto: "Earn it".

Going Global from the Start – The ANYbotics Success Story

For Swiss scale-ups aiming for growth and success, international expansion is more than an option—it's essential. Yet the journey into foreign markets can be complex and filled with challenges. How can entrepreneurs successfully navigate this critical path?

Join us at the next SEF.Growth Event, presented by UBS and in collaboration with Switzerland Global Enterprise, dedicated entirely to international expansion strategies.