Denmark's public transport system is embarking on FAIRTIQ 's vision

The implementation of FAIRTIQ's technology in Denmark is worth a story. "15 years ago, Denmark implemented a card-based system throughout the country. By now, the agency responsible for this system has been planning to make the public transport ticketing system hardware-free for five years. In the next two years, our software will eliminate and replace this. It is the biggest project in our company history and will triple the transaction volume", Gian-Mattia proudly says. "A fun fact to add: The project lead who implemented the card system 15 years ago is now responsible for implementing the software-based ticketing system with us. And he is super excited and impressed by the speed we can execute to implement the system there." Finishing this project is also the next milestone the scale-up focuses on. A user test with 10'000 users this spring will mark the next big step.

Bumpers on the way to success

Another interesting fact and a learning for themselves and other entrepreneurs is that this Danish project was won after FAIRTIQ had lost a more petite tender. "Every time we lost against competitors in smaller tenders, a big win followed. This taught us not to keep stuck in frustration but learn from the situation and make something big with it," says Gian-Mattia. The most prominent bumper, however, was back in 2016 when BLS announced an equivalent solution that would compete with FAIRTIQ shortly before launching their technology. "At first, we were shocked because we were living in this illusion that we could secretly develop something that the world was waiting for and be the only provider of it. Then, we decided to give it our all and grew faster than BLS's technology. We started cooperating with them, and they eventually became our customers."

Vision and wins leading to customers' trust

Whereas such customer wins are likely superior in an entrepreneur's journey, FAIRTIQ has a history of winning renowned awards such as the Swiss Economic Award in 2018, the Worldwide UITP Public Transport Award in 2019, and the SEF.Growth label in 2023. "These accomplishments radiate our progress and support the trust-building process when contacting new potential customers. With our great team, clear vision, and acknowledgments from third parties and awards, we will continue our success story."

FAIRTIQ AG

Making public transport ticketing as easy as ever