At the center of this movement is GenTwo, a Swiss fintech founded in Zurich in 2018. With its AI-powered platform and global partner ecosystem, the company is quietly reshaping how financial products are created.

From Complexity to Simplicity

Financial innovation has often meant more complexity, more paperwork, and more barriers. GenTwo flips that equation. Its technology allows banks, asset managers, and family offices to design and launch off-balance sheet investment products within minutes instead of months.

This process is what the founders call Assetization: the transformation of almost any idea, asset, or strategy into a bankable, tradable security. Just as containerization revolutionized shipping by standardizing cargo transport, Assetization creates standardized 'financial containers' that can hold anything from private equity stakes to digital assets and still fit seamlessly into the traditional banking system.

Core Offerings: Modular, Scalable, and Built for Speed

At the heart of GenTwo’s model is a suite of technology solutions designed to streamline the creation, management, and scaling of investment products. These include:

GenTwo Pro: An end-to-end digital platform that lets investment professionals create customized investment products and manage their strategies anytime and from everywhere.
GenTwo Pro for Banks: A white-labeled solution for banks and institutions to deploy scalable AMC platforms while maintaining brand control and reducing operational complexity.
AMC Creator: A new tool that enables clients to create AMCs on any underlying in days instead of months, dramatically accelerating time to market.

These offerings are powered by GenTwo’s proprietary technology, which standardises and automates the securitisation process across asset classes.

The Platform and the Ecosystem

GenTwo’s infrastructure breaks down securitisation – once the domain of big banks – into a streamlined, modular process. Clients gain access to:

A secure issuance system that works for any asset class
Dedicated issuers that give them full control
Off-balance sheet structuring that avoids capital constraints
An integrated partner ecosystem of custodians, paying agents, brokers, and distributors

This ecosystem allows GenTwo to deliver banking-grade solutions without the overhead of traditional financial engineering.

GenTwo

Scaling Financial Innovation with Infrastructure-First Thinking